Glade Lights A Fire Under

Your Nose...And Your Derrière

Role: Copywriter  |  AD: Emma Kasarsky, Ryan Cerutti

Glade's identity suffers from being known as a bathroom candle.  This re-branding takes Glade out of the bathroom and gives the scented candles a better purpose.

The candles are named after specific tasks and separated into

four categories: Stress Relief, Focus, Social, and Motivation.

Throw a link to a product of your choosing into your shopping cart as you order. As you reach your goal, a heat-activated chip in the bottom of the candle automatically sends over your reward.