Glade Lights A Fire Under
Your Nose...And Your Derrière
Role: Copywriter | AD: Emma Kasarsky, Ryan Cerutti
Glade's identity suffers from being known as a bathroom candle. This re-branding takes Glade out of the bathroom and gives the scented candles a better purpose.
The candles are named after specific tasks and separated into
four categories: Stress Relief, Focus, Social, and Motivation.
Throw a link to a product of your choosing into your shopping cart as you order. As you reach your goal, a heat-activated chip in the bottom of the candle automatically sends over your reward.